Smart Pricing

Smart Pricing  involves selling a Silicon Valley Home quickly yet at the the highest possible price. Priced too high the home won’t sell; when priced too low the Seller may leave money on the table. A pricing mistake in a market area like the Silicon Valley could cost a Seller to lose ten’s thousands of dollars! So how does hiring StynesGroup Real Estate Solutions make the difference? This page will provide our advantage to you a potential Silicon Valley Home Seller.

The Comparative Market Analysis (CMA)

Real Estate is local. There is are major differences in pricing a home depending the specifics of each Silicon Valley Community. We review all the factors that will influence the value of your property to recommend a price that will attract the maximum number of buyers. Our Comparative Market Analysis (CMA) is unique in that it’s based on local sales in addition to a detail site visit to your property before we suggest a number. With the baseline estimated selling price we also make several suggestions of ways the seller can increase the value of their house without spending thousands of dollars.

We will Give You a Detail Checklist to Sell Your Silicon Valley Home

By the end of our CMA, you’ll have a checklist of strategies to sell your Silicon Valley Home for the highest value possible. Putting this kind of attention into setting the price and recommending a target buyer for your home will shorten the sales time line. For more information contact StynesGroup for a free CMA on your home.

Finding the Right Starting Price is Key to Smart Pricing

Studies show that “Price” is the most important factor to any Silicon Valley Real Estate marketing campaign. That’s why it’s imperative that you work with a REALTOR who knows the local market as well as that person needs to know how to attract buyers from across the world. The buyer of your home could be living across the street or as far away ten time zones; therefore, it’s key we price your home to represent fair market value to assure its seen by as many buyers as possible.

The First Offer on Your Home Often Your Best Offer

Secondarily, the real estate market is now more transparent than ever.  The days of the “Pocket listing” are behind us. When an offer is made it is reflective of local market statistics, the cost of money, school performance and the local job market. So you’ll often hear the line which frequently becomes true, “The first offer on your home is your best offer”.  The seller may not get a second chance to see an offer as good as the first offer.

The figure below illustrates that only homes priced at market value (or below) appeal to the largest group of buyers. Accurate pricing your Silicon Valley Home reduces the prospective buyer pool by more than 50 percent. Please note just being off by 10 percent of the target price can reduce the chance of sale of your property by as much as 20%.

How correct pricing impacts sales price

Time on market can also significantly impact the value of your Silicon Valley Home. Your property will attract the most interest from real estate agents and Buyers when the property first appears on the market, with activity decreasing as time on market increases. As the chart below shows, the most favorable time to generate a sale on your Silicon Valley home is between three and seven weeks after the home is on the Multiple Listing System (MLS).

Time on the market can influence the sales price
Time on the market can influence the sales price

To learn more about our services, and how we stack up against the opposition, please explore our Sellers Menu to find our why we’re different. When you’re ready to talk more about your pending home sale, contact StynesGroup Real Estate Solutions.


About the Author – Tom Stynes – Silicon Valley, CA – Real Estate Broker®

I’m a proud to be a member of the Silicon Valley Association of Realtors, the California Association of Realtors, the National Association of Realtors and MLSListings the regional Multiple Listing Service. These relationships guarantee my Silicon Valley buyers immediate access to hundreds of the newest Silicon Valley listings added to the market each day while also providing my Silicon Valley sellers exposure to a vast network of buyers across the state, country and globe.

I have been listing and selling homes in and around Sunnyvale California for the last 10+ years. Call or send me an email so we can discuss how I can best serve your Silicon Valley Real Estate needs!

Tom Stynes, Broker, CRS (Certified Residential Specialist) | CA DRE Lic. #: 01329098
Telephone: 650.307.5717 |Fax: 866.222.2139
Email: | Websites: |

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