The Marketing Plan
At StynesGroup we don’t just put a sign in front of your home and hope it sells – we develop a marketing plan specific to your property. Our experience in marketing, graphic design, photography, and sales, allows us find the ideal buyer for your home. Matched with our legal, real estate and business background adds professional creditability to every step of the transaction. We give your property an extra push on major real estate websites. The end result is a buyer who wants to pay top market value for your home.
Smart Pricing
The foundation of every successful property sale is the right listing price. At the right price, your home can generate realistic offers, and sell for much higher than the price. To find the right starting point, we work using a Comparative Market Analysis, which includes a professional valuation of your home. We research properties that have sold recently in your area, to establish your home’s market potential. After the home is listed, we provide you with weekly market updates. Our mythology allows our clients to stay in control so they can make right decisions throughout the process.
Realtor Exposure
More than 85 percent of real estate transactions in the Silicon Valley are limited to 20 of the Top Producing agents in the valley. That’s why most our marketing effort is targeted toward the Top 200 Buyers Agents in the Silicon Valley. We start by listing your property on MLSListings.com and Keller Williams Realty’s (KWLS) for local and national exposure to more than 250,000 real estate professionals.
Web Marketing
Greater that 90 percent of home buyers use the Internet to search for homes, making this is a critical component of our marketing strategy. To maximize online exposure we feature your home on this professionally optimized website (it shows up prominently in search engine results).
We’ll also provide you with a property specific with the most up-to-date market activity for your listing. In the Silicon Valley web coverage is guaranteed by broker reciprocity agreements, which allow us to market your home on every licensed real estate web portal in the area. Your home will also be advertised on the nation’s most popular real estate web portals, including KW.com, Trulia.com, and Realtor.com.
800 Call Capture Technology
This system enables us to supply your “hot” prospects with recorded information about your home, 24 hours a day. When people call, our system captures their name, address and phone number automatically, every time. They can’t block it, like Caller ID, because we’re using an 800 number. And with the soft, gentle, service-minded way we follow up, people simply love it.
Print and Broadcast Advertising
We get the public talking about your home by advertising it in the most popular local print and broadcast media outlets. Our print campaign includes classifieds and open house ads in San Jose Mercury, which boasts 400,000 weekly readers, and the highest home ownership rate and average income of any paper in the Silicon Valley. We also send out property postcards to hundreds of prospects in your community to announce an upcoming: Open House, Price Reduction and the ultimate Sale of your home
Traditional Marketing
For us, these services are the basics – other local Realtors may offer some of them at times, but StynesGroup they come with our standard. Our traditional marketing services include Open House showings; follow up with agents who’ve shown your home, four color flyers for in-home display and national distribution, and a national recognized For Sale sign with flyers in your yard. When buyers become interested, we keep in regular contact with them and their agents, and manage the negotiations and closing on your behalf.
We look forward to putting our marketing strategies to work for you, our next listing client. Contact Tom Stynes with StynesGroup to get your property sold.
